Searching for Psychology in the Mobile Market

The mobile market seems to be all the rage these days, but memorable mobile campaigns are still hard to come by. But why? Some attribute it to market fragmentation or clients unprepared to go all in in the mobile market, but more likely it boils down to insufficient research. Building successful campaigns starts by finding out where the action is happening. Agencies spend countless hours researching the latest trends and tracking consumer behaviors to pinpoint it, and lately much of the action has been happening in the... Read More